You Run the Business. I Run the Website.
You don't write the copy, you don't learn a CMS, and you never log in. Your hours change, you email me, and it's live the same day. Built so Google and ChatGPT can both find you.
Sites from $3,500 with the copywriting included. Already have a site and want to know why it isn't showing up? Start with the audit — the fee is credited in full toward any work.
Your Google ranking and your AI visibility are two different things.
A few years ago, ranking on Google was enough. People searched, they clicked, they called.
That's still happening — but something else is happening too.
People are opening ChatGPT and typing "who's the best [plumber / dentist / accountant] near me." They're asking Perplexity for recommendations. They're getting a single AI-generated answer instead of a page of links.
That answer isn't drawn straight from your Google ranking. Some of it is the same groundwork search has always rewarded — but ChatGPT Search reads Bing rather than Google, and an answer that names three businesses has no room for one whose details it can't read with confidence.
Which means you could be #1 on Google and completely invisible in AI search. At the same time.
The businesses that are showing up didn't get lucky — they're set up correctly.
What's your AI visibility score?
Three questions about things you either know or you don't. Your score is worked out from those answers and shown with the arithmetic — nothing gets scanned, nothing gets guessed, and you don't have to give me your email to see it.
The AI Visibility Audit
$1,250 — delivered in 72 hours
Here's what we check:
AI Platform Visibility
- Does your business appear in ChatGPT when someone searches your category and city?
- Does Perplexity recommend you?
- Are you showing up in Google AI Overviews?
Technical Foundation
- Is your website indexed by Bing? (Bing powers ChatGPT Search — most businesses never check this)
- Do you have structured data / JSON-LD schema? Is it valid?
- Does your site pass Google's Rich Results Test?
Business Presence
- Is your Google Business Profile fully optimized for AI citation?
- Are your name, address, and phone number consistent across the web?
Competitive Intelligence
- Who IS showing up in your category, and why?
- What are they doing that you're not?
Your Report
A plain-English PDF with your current AI visibility score, a competitor comparison, and a prioritized list of exactly what to fix — in order of impact.
The $1,250 is credited in full toward any implementation work. If you move forward, the audit is effectively free.
An audit is a photograph. This is the film.
AI platforms change what they cite and how they read a site, competitors publish, and your own hours and services move. A report from March describes a March that no longer exists. Two plans keep it current — one for your own visibility, one for everyone else's.
AI Visibility Maintenance
$199/month
- Monthly checks across ChatGPT, Perplexity, and Google AI Overviews for your category and city
- Schema kept current as your services, hours, and offers change — and as the platforms change what they read
- A full re-audit every quarter, written up the same way as the first one
- Bing index status watched, because that is the gate on ChatGPT Search
AI Visibility Maintenance — Growth
$299/month
- Everything in the $199 plan
- One new FAQ or service page a month, written to be quotable rather than to hit a keyword
- Priority turnaround on schema errors and indexing problems
- Content tweaks when a platform changes how it reads your pages
Weekly Competitor Intel Brief
$197/month
- A short email every week: who ChatGPT, Perplexity, and Google AI named in your category and town
- Up to five competitors and one category tracked
- What changed since last week, and nothing padded in when nothing did
- Runs on automation, which is why it costs what it does
Competitor Intel Brief — Wide
$297/month
- Everything in the weekly brief
- Up to twelve competitors across three categories or towns
- A monthly written read from me on what actually moved and whether it is worth acting on
- Useful if you serve more than one community along the corridor
What these do and what they don't. Maintenance keeps your site accurate and readable, and tells you where you stand. The brief tells you what the assistants are saying about your category. Neither buys you a place in an AI answer — nothing does, and Google says as much in its own documentation. What they buy is knowing, every week, instead of finding out in a year when the phone is quieter.
Month to month. No contract, no setup fee, cancel by email. Existing build or care-plan clients can add either to their current invoice.
Three steps. 72 hours.
You sign up and tell us about your business
Takes about 2 minutes. We just need your website, business category, and city.
We run a full AI visibility check
We test your business across every major AI platform, audit your technical setup, and compare you to your top local competitors.
You get a clear, actionable report
No jargon. No vague recommendations. Just a ranked list of what's holding you back and how to fix it.
Nothing to optimize yet? We build the website too.
The audit assumes you have a site worth making visible. Plenty of businesses don't — no website at all, or one that's slow, half-finished, or stuck on a platform nobody can log into any more.
From $3,500 for a typical 5–8 page site, with the copywriting included, usually live in 2–4 weeks. You don't hand us finished text — we write it. And every build ships with the structured data already in place, so it's readable by ChatGPT, Perplexity, and Google AI on launch day instead of needing an audit six months later.
$3,500 is where a build starts, not what every build costs. More pages, an online store, a logo, or automation work — quote forms that route themselves, booking, follow-up sequences — are quoted on top once we know what you need. You get the number before anything is built.
Designed around your business
Five to eight pages built from your services, your service area, and the way your customers actually decide — not a template with your logo dropped into it.
You don't write a word
Most website quotes go sideways when the owner is asked for the text. We write it after we understand what you do, then revise it until it sounds like you.
Schema in from day one
Full JSON-LD markup, tap-to-call, service area data, Google Business Profile connected, and submitted to Bing — the search index ChatGPT actually reads.
Built for these industries
Web design in Northern BC
You can get a website for $999. I'd rather tell you what happens next.
There are cheaper ways to get a website than hiring me, and for some businesses one of them is the right call. But the price you're comparing isn't the cost you'll pay.
- You write the copy — and most projects die right here, in the six weeks nobody spends writing the About page.
- You get a login. You'll use it twice, then forget the password.
- Hours change and you re-learn the editor, or the site just stays wrong.
- Templates ship generic markup, so AI assistants can't tell what you do or where you are.
- Support is a queue in another timezone.
- I write the copy. You talk to me for an hour; I turn that into the site.
- There is no login. Nothing to learn, nothing to forget.
- Hours change, you email me, it's live the same day.
- Full structured data on every page, so ChatGPT and Google know what you do and which towns you serve.
- You email me. I'm in Vanderhoof, not a call centre in another province.
Most business owners I meet don't want a tool. They want it handled.
What we hear before people order.
"We already have QuickBooks / Jobber / our own system. Aren't we covered?"
Keep it — I'm not selling a replacement. A website and a Google Business Profile sit in front of whatever you already run, and the AI Visibility Audit looks at whether the outside world can find and understand you, not at how your office software works.
"We already do SEO. Isn't that enough?"
Your SEO is working for Google. AI search is a different channel, measured in a different place, and it uses different signals. You can rank #1 on Google and still be invisible when someone asks ChatGPT for what you do in your city.
The audit tells you exactly where the gap is.
"How big is AI search really?"
Big enough that 51% of B2B buyers now start their research in an AI chatbot more often than Google. Big enough that visitors from AI platforms convert at twice the rate of traditional search traffic. And growing fast enough that the businesses optimizing now will have a significant head start over the ones who wait.
"Can't I just do this myself?"
You can — the tools are free. But knowing what to look for, how to implement schema markup correctly, how to restructure content for AI citation, and how to verify it's actually working takes time to learn. Most business owners who try spend months on it and still don't get it right. We do it in 72 hours.
What clients say.
Every review on Google is five stars. These are real clients in Vanderhoof and around Northern BC — several going back years.
"Ken is excellent with computers and is able to assist with services that are computer related. I have used Ken and Gentoolink for several years, and frankly he is exceptional. I can attest Gentoolink Web Services is the answer. Large or small he is able to assist with your computer and computer related/ assistance needs. And the bonus is - Ken is a really good guy!!"
"Ken McGonigal has done an amazing job designing and maintaining our webpage. We have been searching a long time for just the right person to help us get to the next level in our exposure to our target audience and he is spot on! Highly recommend Ken for your webpage needs."
"ken is always quick to respond when help is needed and efficient in dealing with issues when they arise, I would recommend him for any and all computer and web services"
"A wonderful experience dealing this company. Very professional. They developed a wonderful website for and do the updates. It's been a seamless experience for me"
"Great to work with. Very responsive and knowledgeable."
Read them on Google · Worked with me? Leave a review.
Ready to find out where you stand?
Almost everyone I audit is surprised by what turns up — usually that they are more invisible to the assistants than they thought, and that the reasons are specific and fixable.
Either way, you stop guessing.
Not sure it's what you need? Book a free 15-minute call and I'll tell you straight — including when the answer is no. Or email ken@gentoolinkwebservices.com.
"ChatGPT recommends just 1.2% of local businesses."
— SOCi 2026 Local Visibility Index"51% of B2B buyers now start their research in an AI chatbot, not Google."
— G2, March 2026