You Run the Business. I Run the Website.
You don't write the copy, you don't learn a CMS, and you never log in. Your hours change, you email me, and it's live the same day. Built so Google and ChatGPT can both find you.
Sites from $2,500 with the copywriting included. Not sure a website is what you actually need? I run two audits — see which one fits you. Both are credited in full toward any work.
Two audits. Pick the one that matches your problem.
Most people who call me have one of two problems, and they're not the same problem. Read the two lines below — one of them will sound like your week.
Time & Money Audit
$497 · in person, at your business
Your website's not the issue — but paperwork and follow-up are eating your evenings.
I come to your business, watch how the office work actually flows, and put real numbers on what quoting, invoicing, reminders and double-entry are costing you every year. You get a written plan with the fixes ranked by impact. Credited in full toward the fixes.
See the Time & Money Audit →AI Visibility Audit
$1,000 · delivered in 24 hours
Your website's already fine — you just want to be found on Google and in ChatGPT.
I check whether you appear when someone asks ChatGPT, Perplexity or Google AI for what you do in your city, verify your Bing indexing and schema, and show you who's showing up instead of you. Plain-English report, credited in full toward any work.
See the AI Visibility Audit →Sounds like both? Or neither, and you just need a website built? Book a free 15-minute call and I'll tell you which one you actually need — including when it's neither. Or email me if you'd rather type it out.
Your Google ranking and your AI visibility are two different things.
A few years ago, ranking on Google was enough. People searched, they clicked, they called.
That's still happening — but something else is happening too.
People are opening ChatGPT and typing "who's the best [plumber / dentist / accountant] near me." They're asking Perplexity for recommendations. They're getting a single AI-generated answer instead of a page of links.
And that AI answer doesn't come from your Google ranking. It comes from a completely different set of signals — structured data, Bing indexing, entity authority, content clarity.
Which means you could be #1 on Google and completely invisible in AI search. At the same time.
The businesses that are showing up didn't get lucky — they're set up correctly.
The AI Visibility Audit
$1,000 — delivered in 24 hours
Here's what we check:
AI Platform Visibility
- Does your business appear in ChatGPT when someone searches your category and city?
- Does Perplexity recommend you?
- Are you showing up in Google AI Overviews?
Technical Foundation
- Is your website indexed by Bing? (Bing powers ChatGPT Search — most businesses never check this)
- Do you have structured data / JSON-LD schema? Is it valid?
- Does your site pass Google's Rich Results Test?
Business Presence
- Is your Google Business Profile fully optimized for AI citation?
- Are your name, address, and phone number consistent across the web?
Competitive Intelligence
- Who IS showing up in your category, and why?
- What are they doing that you're not?
Your Report
A plain-English PDF with your current AI visibility score, a competitor comparison, and a prioritized list of exactly what to fix — in order of impact.
The $1,000 is credited in full toward any implementation work. If you move forward, the audit is effectively free.
Three steps. 24 hours.
You sign up and tell us about your business
Takes about 2 minutes. We just need your website, business category, and city.
We run a full AI visibility check
We test your business across every major AI platform, audit your technical setup, and compare you to your top local competitors.
You get a clear, actionable report
No jargon. No vague recommendations. Just a ranked list of what's holding you back and how to fix it.
And if the website isn't the problem: the Time & Money Audit
$497 — done in person, in your business
Plenty of the businesses I visit are already getting found fine. Their problem is that the owner is still writing quotes at 9 p.m. That leak isn't in your software — it's in the work happening around your software: retyping things into it, chasing people who never replied, building the same report by hand every month.
Priced at what your time is actually worth on the job, that's usually thousands of dollars a year. Here's where I look:
Quoting & Invoicing
- How long a quote takes, and who writes it — you, at night?
- How fast invoices go out after the job (slow invoices = slow payment)
Follow-ups & Reminders
- Appointment reminders and recall lists — automatic, or someone's job?
- Quiet quotes and declined work: is anyone circling back?
Double Work
- Anything typed twice — paper to computer, one system to another
- Reports someone rebuilds by hand every week or month
Money Leaks
- Subscriptions paying for a job something cheaper now does better
- Admin time that should have been billable hours
Your Written Plan
Every leak I found, what it costs you per year, the fix, and what the fix costs — ranked by impact, in plain English. Two promises up front: I work with whatever software you've already got, and if I can't find at least $1,000 a year, don't hire me for the fixes.
I visit your business
An hour or two watching how the office work actually flows — not a sales pitch.
I put real numbers on the leaks
Hours per week and dollars per year, for each one.
You get the written plan
Fixes ranked and priced. Hire me to build them and the $497 comes off the bill.
Full details, the questions owners ask before booking, and how to book — on the Time & Money Audit page.
Nothing to optimize yet? We build the website too.
The audit assumes you have a site worth making visible. Plenty of businesses don't — no website at all, or one that's slow, half-finished, or stuck on a platform nobody can log into any more.
From $2,500 for a typical 5–8 page site, with the copywriting included, usually live in 2–4 weeks. You don't hand us finished text — we write it. And every build ships with the structured data already in place, so it's readable by ChatGPT, Perplexity, and Google AI on launch day instead of needing an audit six months later.
$2,500 is where a build starts, not what every build costs. More pages, an online store, a logo, or automation work — quote forms that route themselves, booking, follow-up sequences — are quoted on top once we know what you need. You get the number before anything is built.
Designed around your business
Five to eight pages built from your services, your service area, and the way your customers actually decide — not a template with your logo dropped into it.
You don't write a word
Most website quotes go sideways when the owner is asked for the text. We write it after we understand what you do, then revise it until it sounds like you.
Schema in from day one
Full JSON-LD markup, tap-to-call, service area data, Google Business Profile connected, and submitted to Bing — the search index ChatGPT actually reads.
Built for these industries
Web design in Northern BC
You can get a website for $999. I'd rather tell you what happens next.
There are cheaper ways to get a website than hiring me, and for some businesses one of them is the right call. But the price you're comparing isn't the cost you'll pay.
- You write the copy — and most projects die right here, in the six weeks nobody spends writing the About page.
- You get a login. You'll use it twice, then forget the password.
- Hours change and you re-learn the editor, or the site just stays wrong.
- Templates ship generic markup, so AI assistants can't tell what you do or where you are.
- Support is a queue in another timezone.
- I write the copy. You talk to me for an hour; I turn that into the site.
- There is no login. Nothing to learn, nothing to forget.
- Hours change, you email me, it's live the same day.
- Full structured data on every page, so ChatGPT and Google know what you do and which towns you serve.
- You email me. I'm in Vanderhoof, not a call centre in another province.
Most business owners I meet don't want a tool. They want it handled.
What we hear before people order.
"Which audit do I actually need?"
Ask yourself which sentence sounds more like your week. "Customers can't find us online" → the $1,000 AI Visibility Audit. "Customers find us fine, but I'm doing paperwork at 9 p.m." → the $497 Time & Money Audit.
If it's genuinely both, start with the Time & Money Audit — it's cheaper, it's in person, and the hours it frees up are usually what you need before taking on anything else. And if you don't have a website worth auditing yet, skip both and start with the build.
"We already have QuickBooks / Jobber / our own system. Aren't we covered?"
Keep it — I'm not selling a replacement, and the Time & Money Audit works with whatever software you've already got. What I find is the work happening around your system: the things you retype into it, the follow-ups it never sends, the report someone rebuilds by hand every month. That's where the hours hide.
If I can't find at least $1,000 a year, don't hire me for the fixes.
"We already do SEO. Isn't that enough?"
Your SEO is working for Google. AI search is a different channel, measured in a different place, and it uses different signals. You can rank #1 on Google and still be invisible when someone asks ChatGPT for what you do in your city.
The audit tells you exactly where the gap is.
"How big is AI search really?"
Big enough that 51% of B2B buyers now start their research in an AI chatbot more often than Google. Big enough that visitors from AI platforms convert at twice the rate of traditional search traffic. And growing fast enough that the businesses optimizing now will have a significant head start over the ones who wait.
"Can't I just do this myself?"
You can — the tools are free. But knowing what to look for, how to implement schema markup correctly, how to restructure content for AI citation, and how to verify it's actually working takes time to learn. Most business owners who try spend months on it and still don't get it right. We do it in 24 hours.
Ready to find out where you stand?
Almost everyone I audit is surprised by what turns up — either they're more invisible than they thought, or their evenings are being eaten by two or three fixable things nobody had ever put a number on.
Either way, you stop guessing. Pick the door that matches your problem:
Not sure which? Book a free 15-minute call and I'll tell you straight — including when the answer is neither. You can also compare them here or email ken@gentoolinkwebservices.com.
"ChatGPT recommends just 1.2% of local businesses."
— SOCi 2026 Local Visibility Index"51% of B2B buyers now start their research in an AI chatbot, not Google."
— G2, March 2026