About Ken McGonigal

I've been in web services long enough to watch most small business websites go the same way: built with good intentions, then left alone until the hours are wrong and nobody remembers the login.

That's the job I actually do. Not building websites, although I build them — keeping them, and the Google profile and the AI listings that go with them, current for people who have a business to run.

What I actually do

I look after the online presence of small businesses and organizations: the website, the Google Business Profile, and the structured data that ChatGPT and Google's AI read. When your hours change or you add a service, you text or email me and it's live the same day, in all three places. You never log in, because there's nothing to log into.

If you have a site, I take it over — move it onto my hosting, tune up the Google profile, submit it to Bing, and put it on a monthly plan from $95. If you don't, I build one from $3,500 with the copywriting included, and it lands on the same plan.

I also check whether the AI assistants actually name you when someone asks for what you do in your town. That's the AI Visibility Audit — $1,250, credited in full toward the fixes. It's the diagnostic, not the main event.

Why I work this way

Most small business websites don't fail at launch. They fail eighteen months later, when the person who was supposed to keep it current has a business to run instead. I've watched it happen to sites I didn't build and to a couple I did. Taking that job off the owner's desk entirely is the whole point of how I work.

It also happens to be what AI search rewards. ChatGPT, Perplexity, and Google's AI don't name a business whose details they can't read with confidence. Accurate hours, consistent contact details, and structured data that is actually maintained are the same things that keep a site honest for the people reading it.

Where I live and work

I'm based in Vanderhoof, BC, and I'm a member of the Vanderhoof Chamber of Commerce. For businesses here in Northern BC — Vanderhoof, Fort St. James, Fraser Lake, Prince George and around — that means you can meet the person doing the work, rather than a support queue in another province.

Care plans, takeovers, and builds are delivered remotely everywhere else. Of the sites I look after today, two are in Kelowna and Maple Ridge and one is in Saskatchewan.

Working with me

I work directly with business owners — no handoffs to junior staff, no black-box processes. You'll know exactly what I'm doing, why I'm doing it, and what it accomplished.

The part people are usually surprised by is how little you have to do. You don't write the copy — we talk for an hour about what you actually do and how your customers decide, and I write it from that. You don't get a login, because there isn't one. When your hours change or a price moves or you drop a service, you text or email me and it's live the same day. No CMS to learn, no ticket queue, no password you'll have forgotten by the time you need it.

I'm in Vanderhoof, not a call centre in another province. For businesses along the Highway 16 corridor that usually means I can come to you.

If you already have a site, the takeover is the place to start. If you don't, we start with the build. Either way you get a firm price in writing before anything begins, and you are never billed by the hour.

How I use AI

I use AI tools in my work, and I'd rather you heard that from me before we start. They help me draft website copy, write and check code, research what AI assistants and competitors are saying for an audit, and create or edit images.

They're tools, not staff. I review and edit everything they produce, and nothing goes on your site or into a report until I've checked it and I'm willing to put my name to it. The person who answers your email is still the person who does the work.

What goes into them is limited, too: only information that's already public or meant to be published — your services, your hours, your town — and my own drafts. Passwords, your customers' personal information, and anything you've told me in confidence never go into an AI tool. The details are in the privacy policy.