Dental Websites Built Around the Two Questions Every Patient Has
Are you accepting new patients, and do you take my insurance? Everything else is secondary.
$2,500 for a typical 5–8 page site with the copywriting included, usually live in 2–4 weeks. Structured data included so AI assistants can actually read your site.
New patients screen you before they ever call.
Two questions decide whether the phone rings: are you taking new patients, and will my coverage work here. A site that doesn't answer both immediately loses people who would have booked.
Underneath that sits anxiety. A meaningful share of adults avoid the dentist entirely because of it, and they are reading your site looking for evidence that this will be handled gently. Practices that address that directly — plainly, without making it clinical — book patients that competitors never hear from.
Built around how your customers actually decide.
"Accepting new patients" stated clearly
The single highest-value sentence on a practice website. It belongs where nobody can miss it.
Insurance and payment answered up front
Which plans you work with and how direct billing is handled — before someone has to phone and ask.
Written for anxious patients
Sedation options, what a first visit involves, and how long it takes. Said plainly, not clinically.
Bookings and hours machine-readable
Hours, location, and services encoded so AI assistants can answer patient questions and point people to you.
See what we've actually built.
We haven't built a site in this industry yet — so rather than show you a mockup, here is real client work you can click through and judge for yourself. Trades, community, retail and a regional directory, all live and in service.
What owners ask before they order.
How much does a dental practice website cost?
Dental and clinic websites from Gentoolink Web Services start at $2,500 for a typical 5–8 page site, with the copywriting included, and are usually live in 2–4 weeks. That includes new patient information, insurance details, hours, and the structured data needed for Google and AI search results. All prices are in Canadian dollars.
What should a dental website say first?
Whether you're accepting new patients, and which insurance plans you work with. Those two questions decide whether a prospective patient calls at all. Practices routinely bury both below a welcome message and lose bookings to a competitor who stated them plainly.
How do I attract patients who avoid the dentist?
Address the anxiety directly on the site. Explain what a first visit actually involves, how long it takes, what sedation or comfort options exist, and that a gap in care won't be met with judgment. Anxious patients read carefully before booking, and most practice websites give them nothing to go on.
Will my practice show up in AI search results?
Only if your hours, location, services, and new-patient status are published in a machine-readable form and your Google Business Profile is complete and consistent. The $1,000 AI Visibility Audit checks each of those and reports what's missing.
Want one like it?
Tell me about your business and I'll come back with what your site would look like and exactly what it costs. No deposit, no pressure — and if a new site isn't what you need, I'll tell you that too.
Start My WebsiteOr email ken@gentoolinkwebservices.com · call or text 604-218-7290